Stop Black Hat SEO For Search Engine Optimization
SEO Mistakes to Avoid | Some Black Hat SEO Techniques That WILL Get You Banned from Google
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| Effect of Black hat SEO |
What is Black Hat SEO?
okay everybody, today I'm gonna talk to you about blackhat SEO. If you don't know what blackhat SEO is? It's still a thing. It's still out there, it's a way that people basically try to target your website and take your website down that's negative SEO. That's a type of blackhat SEO and it's also this concept of getting ranked or doing things in google that is against their guidelines. So blackhat SEO is anything that violates search engine Terms of Service.Click here to read more articles.
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| Black hat SEO |
How to Do It?
My name is John Lincoln. I'm an SEO expert. I'm gonna tell you everything that you need to know a black about blackhat SEO in this article. So first SEO in blackhat SEO it's kind of broken up into two different areas so there are link schemes and then kind of the general blackhat SEO stuff right. So let's start out with the link schemes so what are the link schemes that are considered against Google's Terms of service.
The first thing is buying links, so if you're buying links from other websites you are not allowed to do that just purchasing a link. Google doesn't want you to do that, they want you to earn the links next link exchanges.
So if I say excuse me, sir, if you link to me I'll link to you from this website that is not allowed, and if I say oh if you link to me from this website, I'll link to you from another website that's also not allowed.
They don't want you exchanging links, this used to be a huge thing that people would do years and years ago and it really worked very well, but today you cannot do that article marketing guest posts anything that's low-quality. So if I write a hundred articles, and I get them posted on a whole bunch of other websites around the web Google is gonna pick up on that pattern, and you're gonna get a manual action penalty which will show up inside a Google search console or you might geta penguin penalty which is what happens when you have too many links pointing out your website with the same anchor text. Anchor text is just a term that basically means the text that's inside of the lake, so if this was linked to, for example, it said link exchanges would be the anchor text of that link.
So you can do guest posts, you can do article marketing but it can't be massive, it can't be low-quality articles, it can only be if you write a really great article and you link to something relevant within the article to something relevant on another website or on your website anything that's automated is bad. So there's a lot of different programs out there that do something called link indexing. So basically if you get a link on another website there's a chance that Google might not even see that link. So you can use these automation programs to build a whole bunch of they're links to a whole bunch of other links that would then go to that final link.
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So if your link is here and you have all these other links that are on these other sites and then all these other links that are built by an automation program, these would link to these.
These would link to these and so on and so forth and build more authority to this link, that goes to your site right. So automation programs are against Google's guidelines and there's quite a bit of them out there they're not quite as big as they used to be though and then profile links. So if you go out and you just build a whole bunch of social media profiles or you build a whole bunch of profiles on forum sites, so on and so forth profiles anywhere around the web and then you put links in those two pages that you're trying to get ranked higher. You can get a penalty for that as well that's blackhat SEO and then link networks. So any type of network where you go and you pay and they put you on a whole bunch of different websites, and link from those web sites to your website that's also black hat SEO and Google is taking those down all the time okay.
So we covered most of the linking stuff. Let's get into some of the other types of blackhat SEO things that are out there comment spam.
So if you are using a program to automatically generate comments on other web sites or to automatically generate comments on your own website any type of fake comment that's helping you rank better in Google or hurting your competitors and making them work rank worse than Google through negative SEO is not allowed and that is black hat SEO sneaky redirects. So if you have one page that's ranking and then you're redirecting somebody else to another page that's an example of black hat SEO as well trading products for links, so that's another thing that you can't do. So you can't necessarily say here's a product link to my website here's some money link to my website that's the same as buying things and link Bay in a switch.
So if you create a scholarship, for example, say you have a scholarship and you're a whole bunch of links in through this scholarship because educational institutions are seeing the scholarship.
They want a link to it so that their students can confine the scholarship and this is something you really can't do anyways but say you do that and then you eventually 301 redirect that page to another page to get the links going to another page that is also blackhat SEO in something. You can't do keyword stuffing putting too many keywords on a page is enough is something you can't do cloaking showing Google one page but then serving another hidden content you can't hide content on a page that's not allowed articles spinning just creating articles and just creating pages.
So that, they rank in Google and they're very thin content. A lot of people will do this through some type of PHP script there's something called a Content matrix where you can create five versions of a paragraph that have dynamic field spin it creates doorway pages that rank in Google. You're not allowed to do that either scraped content-stealing content from around the web serving that on your site so that it gets ranked that's also not allowed funny thing about that Google won't allow you to do that for their Terms of Service. You can't scrape content but yeah, if you actually think about what Google does they scrape content to serve it in their search results, and they're doing that more and more and more especially with the new knowledge panels Rich Snippets things like that and then even meta titles and descriptions.
I mean that's just scraped content of course.
Disadvantages Of Black Hat SEO
We want to do all this for Google because we want to get that traffic right and it's the biggest search engine in the world. Any Autogenerated content you're not allowed to do and then bait-and-switch stuff we talked a little bit about social media spam if you're just getting thousands and thousands of shares from other social sites that you're buying that's blackhat SEO and something you're not allowed to do and then rich snippet markup spam so putting Rich Snippets on pages. So putting elements in the code that is going to enhance your listing inside of Google, that's not actually relevant to that page that's considered spam as well, so that's another thing. You can't do it's blackhat SEO any automated queries.
So if you're using something to generate fake traffic, that's searching for your company or your keyword. and then coming in and clicking on your website that's called an automated query that's nothing that you're allowed to do within Google. So no automated queries and no negative SEO.
So if you really hate your competitor you're like, I don't like this guy or girl and I'm gonna build thousands of low-quality links to his site to get him a penalty to make it look like. He was doing all this blackhat SEO stuff, you cannot do that's considered blackhat SEO. If you're doing blackhat SEO a negative SEO against your competitor okay URL injection spam.
So sometimes what you'll see happen is somebody will hack a site like WordPress, and then they will inject links into pages or they will hack pages or they will create thousands and thousands of pages, and this is just done through a script and then what happens is they put links on those pages. This happens a lot in spaces like viagra Cialis. You know these pills right and these are notoriously kind of spammy areas for SEO. So watching out for hack 2011 on and then domain squatting. So if somebody goes and buys coca-cola and they won't sell it to coca-cola, and they're just holding onto it. Even though that's their trademark you're not allowed to do that as well blackhat SEO. These are all the things that you cannot do now.
Solution OF Black Hat SEO
What do you do if you are being targeted by negative SEO or you're being targeted by blackhat SEO from a negative perspective or you've done blackhat SEO, and now you want to get your website back into a good place well? that's a good question, so all the links scheming type of stuff that really goes through disavow files that as far as going into Google search console. You want to disavow links, you want to block those links you have to go in and remove a lot of these links. So you'll have to go back can take them down there's actually a tool called a remover which is really good for sending out masked messages and keeping track of how many links have been taken down and how many haven't been you can send automated messages in a sequence to take those things down. You're gonna have to take down and cancel any type of automated program any type of sponsors, you have to delete any profile links and get out of any link networks.
If you want to get out of that whole blackhat side and have your website be looked like a clean quality website inside of Google, now these types of things also are gonna need to be dealt with. So if you have done keyword stuffing, you're gonna have to reduce it. if you've traded products for links, you're gonna have to go back and clean that up maybe do a Rhian caution request with Google. If you've done cloaking or hitting content or malicious content, you're gonna have to clean all those things up.
If you have doorway pages you're gonna have to take them down. You're gonna have to redirect them, if you've done bait and switch, you're gonna have to push that old page live that was there we're. You're gonna have to remove the pages entirely in form of forum. If you've got URL injection spam if your domains been hacked. You're gonna have to check out the hacked area within Google to find out what's gone wrong and how you can fix it, and there's so much more to negative SEO and blackhat SEO that I didn't cover today. So that's it for blackhat SEO.
If you have a comment make sure to leave one, I'd love to answer any of your questions on the topic. It's something that's out there something that's still very real today. If you liked this article make sure to like comment and subscribe and I'll see you next time
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