SEO Basics For Everyone With Real-Time Experience

Types Of SEO

We can classify SEO in different ways. Generally, these types of SEO are known by an SEO specialist that's are given below.

• Local SEO
• Technical SEO
• On-page SEO
• Off-page SEO

Local SEO

Local SEO is very important for a business. Nowadays, It has a huge demand in the marketplace. You have to set-up local business information in Google my business and then link it with the search engine. There are so many factors in local SEO. 

Technical SEO

Technical SEO means link-up with google search console and other search engines. Custom robot header tags and robot txt set-up are also included in this.

Basics of On-Page SEO

The basics of On-Page SEO is the most important part of SEO. In this section, keyword research, content SEO, image SEO, and video SEO has been done. I have written about all of them that are given below and hope you will learn a lot of things about SEO. Follow my instruction you will get better benefits.

Keyword Research

 A keyword is very important for SEO. There are so many SEO tools that are available online but the maximum is paid. The Keyword revealer is the best for paid tools. You can use 3 keywords per day for free. 

You can also use Google Keyword Planner for free. You have to choose a minimum 100-1k volume keyword for your post. If you want to rank a post, you have to select a low competition keyword.

Basics keyword tools for SEO

Content SEO basics

After selecting a keyword, you have to write a proper content with this keyword. You have to place the keyword properly. If you are a WordPress user, You can use the Yoast SEO plugin for a proper SEO guide.

Content SEO of Yoast basics

Image SEO basics

You have to use your targeted keyword in image alt text and title. You know, the search engine shows images and videos for your keyword. So it is important to rank your post.

Video SEO basics

You can upload your videos on youtube that are used in your articles. Google shows results by following an algorithm for a keyword. Map, Facebook link, youtube videos, backlink wise, and keyword wise. I mean if you search any keyword, you will see the result is coming from maps, Facebook links, youtube videos, backlink wise, and keyword basis top result. So video SEO is also important.

Basics of Off-Page SEO

 It's a link building process. You have to build so many links with your keyword to other sites. You can build a link by guest posting and commenting. There are so many link building sites online. Off-page SEO is a must for the stability of ranking. You have to generate some strong backlinks. If your backlinks are strong, your site will rank must.

Backlink

The backlink is the main part of off-page SEO. You can generate backlink in many ways. But remember before posting a link, check sites PA and DA. To check the Page Authority and Domain Authority, you can use MozBar SEO tools for free. SEOquake is also a great chrome extension for SEO.

You can generate backlink by

• Blog Posting
• Forum Posting
• Article Posting
• Answer Posting
• Commenting and
• Book Marking

Without these, there are some extra categories of SEO like

Mobile SEO basics

 Mobile SEO is nothing but important for mobile useability. Your website should be responsible for good results in SEO. Maximum users are visiting the website by using a mobile device.

E-Commerce SEO basics

 E-Commerce SEO is important for an e-commerce website. Product description and reviews are very essential for it.

Black Hat SEO basics

Black hat SEO is an illegal SEO. To know about more with details click to continue reading

White Hat SEO Basics

 White hat SEO is legal SEO. In this post, I have written all about white hat SEO.

Grey Hat SEO Basics

 It's the mixing and blending of a Black hat and White hat SEO. I don't recommend doing that. That makes your site down.

Negative SEO Basics

 It's one kind of Black hat SEO. To know in details, go to the continue reading post.

SEO Basics With Real-time Experience

Generally, so many types of SEO are used for web sites. 3.5 billion searches are performed on Google every single day. Seriously, no matter what you do, people are looking for your products and services on Google; cell phone repair shop: 1,700 monthly searches. iPhone charger: 34,000 monthly searches. best smartphone: 41,000 monthly searches. And these search volumes are only for US-based searches. But here’s the thing: Even though there are billions of searches every single day, our recent study shows that 91% of content gets no traffic from Google. 

So how does one join the opposite 9% of sites and begin getting free, consistent, and passive traffic from Google? If you’re a beginner to SEO, then you're going to want to read this whole article because I’m going to show you how to start attracting customers from the world’s largest search engine. Stay tuned. What’s up everyone, Sam Oh here with me, the SEO tool that helps you grow your search traffic, research your competitors, and dominate your niche. This tutorial is called “SEO for beginners” because even if you haven’t got the slightest clue what SEO is, you’ll have very clear and easy action items that you can implement into your website right away.

So we’ll be covering the most important things that you should know to ensure that your website is optimized for search. Let’s get started. So what is SEO? SEO stands for search engine optimization. It’s the process of optimizing your website and webpages to get free organic traffic from search engines like Google. Think of Google as a filing system in a library. The library has millions of books with hundreds of trillions of pages. So let’s say that you simply want to seek out something on, “global warming.” Then Google would search through these books and extract pages that contain your keywords or closely related words. But as I’m sure you recognize, search results aren't returned in any random order. 

Google tries to return the foremost relevant results first by using sophisticated algorithms. And they're so good at this, that most of us never have to click through to page 2 of the search results. Nobody knows exactly how this algorithms work or the precise factors it's at to rank a webpage, but we do know tons of the so-called"Google ranking factors," so we can make some optimizations. So your job is going to be two-fold: 

Number 1, we need to make sure that it's easy for search engines to understand what your page is about and creates that content that matches what we call, “the searcher’s intent," right? 

And number 2, we need to show Google and other search engines that it’s ‘worthy’ of ranking. 

So throughout this article, let’s say that I’m a new and budding photographer and I live in Toronto, Canada. I’m starting my new wedding photography business called “Sam photography.” Yup, I’m pretty awesome... but I don’t have any friends, so referrals are out of the question. All right great. 

Keyword Research in Details

Step 1 is to find relevant keywords that people are searching for and see how these search queries fit into your business. The easiest way to start finding relevant keywords is to put yourself in the shoes of a potential customer. So I might think that a bride or groom trying to find some magical wedding photos would look for “wedding photographer in Toronto.” is sensible, right? So I’ll go to Ahrefs' Keywords Explorer tool, which is one of our SEO tools that provides rich data on Google searches, and I’ll enter that search query here. I’ll also change the country to Canada since people in other countries, they probably aren’t trying to find a Toronto-based photographer as often.

Ahref SEO tools for basics keyword research

Now, I’ll run the search. And you'll see that there are only around 60 approximately monthly searches for this keyword phrase, which is way from exciting. But looking below, you’ll see that the parent topic for our query is different. The parent topic determines if you'll rank for your target keyword, therefore the one that we originally entered here, while targeting a more general topic on your page instead. In this case, the parent topic is showing that more people look for, “Toronto wedding photographer,” over “wedding photographer in Toronto.” Now, if we scroll to the rock bottom of the page, you'll see the highest 10 Google rankings for your target keyword and a bunch of keyword metrics.

Basics of SEO

I’ll just touch on two of them for this article: traffic and keywords. Take a look at these two ranking pages. You can see that they generate overflow thousand search visitors every single month and next thereto, you’ll see that every page individually ranks for many keywords. 

Basics of Search engine optimization

If we click on the number of keyword rankings here, you can see all of the different keywords and ranking positions in Google search. This is a good thing to do because you already know that Google is ranking this single page for all of the keywords, so why Wouldnt you be able to rank for these keywords and maybe even more?

Try and remember this part, because we'll be exploring things like keyword usage multiple times throughout this tutorial. All right, now that we have a list of keywords, it’s time to optimize your pages. In the world of program optimization, this is often called “on-page SEO.” Since we all know the keywords that folks are checking out in Google, it gives us clues on the language we should always use to let both Google and potential customers know what your page is about. For example, knowing that “Toronto wedding photographer” may be a more popular search query than “wedding photographer in Toronto”, which will help us make smarter copywriting decisions. 

SEO search engine basics results

So for your homepage content, you would possibly want to mention, “Hi I’m Sam, a Toronto wedding photographer. Blah, blah, blah, blah, blah,” instead of “Howdy, I’m Sam and I do wedding photos for couples in Toronto.” But I do need to make two things very clear: First, you don’t need to use your exact-match keyword since Google has gotten pretty smart at understanding what your page is about. And second, it’s very important to note that you shouldn’t try to trick Google by using keywords where they don’t belong. Your first priority should be to optimize for people because the last time I checked, robots aren’t getting to pay you for your services. 

On-Page SEO in Details

Here’s an example of what you shouldn’t do: "I’m a Toronto wedding photographer that does Toronto wedding photography for your Toronto wedding.” This is known as keyword stuffing and long story short, it does more harm than good. So the key takeaway? Don’t do it. So for on-page SEO, I want to pass on 4 very basics, but important tips that you can use on every page you optimize. The first is to optimize your title tags and meta descriptions. When you look at Google’s search results, you’ll see this part in blue and the text below.

The top part is named your title tag and therefore the other part is that the meta description. The purpose of these is to entice someone to click through to your page. And if people are actually clicking through to your page, then that’s telling Google that your page is likely relevant to the reason why they had searched for the query in the first place, right? And you'll see that Google actually even bolds these keywords and similar keywords within the search results making them stand out. With that in mind, I'd create a title like, “Award-Winning Toronto Wedding Photographer,” then my name. But of course, if you’re going to do something like this, it should be true.

Then for the meta description, you can explain in a couple of brief sentences what the page is about. But rather than putting a generic description that everyone else is doing and calling yourself the best, you can put something like “Sam Oh was rated the Star’s Best TorontoWedding Photographer. He combines creativity with science to capture life's happiest day in a million pixels.” Awww...how sweet is that?

Now, this can make me as a consumer want to seek out out who this awesome photographer is. The last part of on-page optimization is the most important and that’s the actual content on the page. For a typical wedding photography home page, I might have some images, a brief “about us” or “about me” section, possibly the services that I provide, and a few testimonials from happy brides and grooms. Without over-complicating things, you will probably want to use your primary keyword phrase within the main headline, often mentioned as an H1 tag. 

And looking at one among the top-ranking pages, you’ll see that they did this right here. An example of what you probably shouldna be doing is something like this: hello there. The H1 or heading tag here says, “hello there” which doesn’t help anyone understand what the page is about. And remember, your job is to assist Google best identify your page as being relevant to the user’s search query.

I’ll go back to the organic keywords report in Ahrefs to see one of my competitor’s keyword rankings and see if any other ideas might help Google better understand what my page is about. You can see some other relevant keywords inhere like bridal, photos, and GTA, which stands for the Greater Toronto Area. So as you’re writing the copy for your page, you might want to keep these in mind and sprinkle them in where it makes sense and reads naturally to visitors.

Alright, so let’s take this Some Photography example one step further. Let’s say that my business was growing, I got a lot more experience under my belt and I found out that I have some mad skills in areas like landscape, portrait, travel, product photography. So I decided, heck, I’m going to offer those services too! Rather than trying to rank my homepage for keywords that aren’t exactly related, I could easily create new services pages.

So I’d do an equivalent thing by first getting to Ahrefs Keywords Explorer. Then I’d type in something like “Toronto product photographer," and I’ll quickly check out the search volume and see it's 100or so monthly searches in Canada. Then I’ll take a glance at the parent topic that has around 200 searches. And here’s a quick but super interesting side note. With wedding photographers, people seem to be searching for “Toronto wedding photographer” the most. While people looking for product photographers in Toronto are searching for “product photography Toronto.” So this step is vital to ensure you’re targeting keywords that will provide you with the most exposure for your pages. 

So for our services page, we would do the same thing as we did before with the title tag, meta description, and the content on the page. The last item you ought to do is to incorporate your primary keyword phrase within the URL of the page. So for a product photography services page, your final URL might appear as if this: If you’re a WordPress user, you'll just click here and edit it using hyphens to separate spaces. So during this case, I might change it to product-photography-Toronto. A really quick hack you'll do is to seem at the highest 10 rankings and see how they’ve optimized those pages to rank there. 

So if we glance at the Google search results for, “Toronto product photography,” you'll see that a number of the pages are keyword stuffing within the title tags which the meta descriptions are all kind of cheesy or they're truncated. Clicking through to this result, you can see that it’s just a classifieds site, similar to Craigslist, so it’s clearly not optimized.

Clicking through to this one, you can see that they included their keyword phrase in the heading and title tags, but then they're pretty much no content on the rest of the page. And then clicking through to the present one here, this one seems to be over-optimized for his or her keyword target. And if I do a ‘find’ for the word “photo” you'll see over 110 instances of it on this page, which again, will do more harm than good in the long run. What you’re seeing here is an opportunity to overtake these search results. 

Keyword difference

Basically, Google has no choice but to settle on the simplest options from a nasty pool of pages. Alright, so by now, we’ve optimized our main pages for our different services, and we've covered the fundamentals of on-page SEO. And if you’ve done this for all of your key pages, then I can assure you that you are miles ahead of a lot of your competitors. The next part and arguably the most important piece of ranking high on Google is off-page SEO.

Off-page SEO often refers to link building. And link building is the process of getting other websites to link to your web pages. Basically, links act as votes or other people vouching for your website saying: “hey, these people are really good at what they do and I trust them enough that I would send my visitors to their website.” It works in a similar way that you simply would refer your friend to shop for a product from whatever store because you’ve tried it, used it, and loved it. 

link building

Backlinks in Details

In general, the more quality backlinks you'll get from relevant pages, the upper you’ll rank in Google. Now I’m putting the stress here on the word “quality,” because there are tons of various sorts of links you'll get from like forums, directories, and editorial links to name a few. But if you think about it, a place like a forum where virtually anyone can place a link will likely hold less value than a link from someone else's blog. But to be clear, other sorts of links will still hold some quite valuable, but probably not the maximum amount as links like editorials would. So if you’re focusing on quality, then you'll probably want to prioritize editorial links.

And the main thanks to getting links from other people's blogs are through something that SEOs often ask as “outreach.” And outreach is strictly the way it sounds. You’re contacting people and asking them for a link. But you can’t just email someone and be like, “yo! I need a link. Hook it up.” It doesn't work that way. 

There are three things that you need to make your outreach campaigns more successful. 

• You need people who are actually interested in the stuff that you do. 
• You need a good reason to contact them. 
• You need a pitch that somehow benefits them. 

Let’s go through a few examples, shall we? First, we need to identify people who are interested in what you are doing. The most commonsensical one within the context of link building are websites that have already been linked to your competitors. You can find these pages by going to Ahrefs'Site Explorer and entering a domain or URL. So I’ll enter in mangostudios.com, who also does wedding photography in Toronto. I’ll also narrow our search right down to pages that are linking just to their home page. From here, I can click on the backlinks option in the left column. And here, I’ll use this filter to narrow down the backlinks to only links within content, since I discussed that I would like to urge some editorial links.

On the left side, you can see the websites linked to the target URL or domain, and on the right side, you can see which page they linked to and the context of the backlink. Next, let’s click through to this one on"Jaw-Dropping Gorgeous Wedding Flower Ideas." You can see that there are a bunch of pictures of flowers. And hey! I actually have a great one that’s way better than all of these. So let’s make sure off on our checklist for successful outreach.

We now have a prospect. So I can contact the author, Nicole, and let her know about one of my pictures that were published in some kind of wedding magazine because it’s that awesome. So this now fulfills checkbox #2. We have an honest reason to contact her because we've something relevant to her piece. And in fact, I’d be giving her rights to publish my photo, which also checks off #3. As a side note, it doesn’t mean that she'll publish my photo or give me a link. As a general rule of thumb, the higher the‘excuse’ you'll come up with to contact the author, the higher your chance is going to be to urge the link.

Another good reason to contact someone is to offer a guest post. Blog owners are always on the hunt for new content and since your site is new. You’ll be getting in front of someone else’s audience in exchange for some of some time and content where you'll easily use some watermarked photos that you’ve taken. With guest posts, your reason to contact them is pretty reasonable and you’ll be providing value, which is free content (that should be good), that benefits them and/or their website. The next outreach prospect you can find are businesses in a lateral non-competing niche. So as a wedding photographer, you might want to contact other local flower shops, reception halls, and wedding planners. If you check out the “jaw-dropping flowers” article, you'll see that there are two people mentioned in the article.

There’s Mango Studios, which is that the site that we’re analyzing, also as an occasion and style planning company. You can contact these people to form meaningful relationships. Just think about it for a second. Your businesses go hand-in-hand and you can pass on referrals to each other. You can link back to each other as a ‘preferred vendor’ or link to others’ content in guest posts where it's relevant. And this isn’t limited to just local businesses.

This applies to everyone. So, find some solid partners who are there on the same journey as you during a lateral niche and help one another out. Now with link building, there are numerous tactics and methods. So if you would like to expand your knowledge during this sphere, then I highly recommend watching our series on link building where you’ll get a full scope of the way to do that effectively. 

All right! We are on to the last SEO basics tip that I see tons of beginner’s avoiding. Now, if you've got something to sell, fixing your homepage and product/services pages are perhaps the primary thing that you’ll do or did and permanently reason. These are the pages that will directly generate leads and revenue for your business. But here’s the final tip: start blogging. Now, I’m not telling you to write about how you changed your storefront sign from red to green.

By blogging, I’m on providing practical content that will and can help your prospective customers solve problems. In Dr. Jonah Berger’s book, Contagious: "Why Things Catch On," he shares his research on why content gains popularity and even goes viral. Content that gives “practical value” was one of the key factors to success. People don’t just share funny cat videos or emotional stories. They share things that help others. And the same goes for gaining links.

People are more likely to link to your content if it’s helpful, actionable, and solves a problem. Look at what we do for the Ahrefs blog. We have numerous SEO tools, but we tackle different big topics like keyword research and link building. And albeit you don’t use our tools, you'll gain plenty useful through these monstrous posts. But you’ll see that we include shortcuts or hacks where our tool can make doing SEO an entire lot easier.

To further prove my point, if you check out the “top pages” report inside Site Explorer, you’ll see that the pages that generate the foremost search traffic for us, mostly come from our blog articles. Blogging lets you reach large audiences. For example, we saw that the Toronto wedding photographer had around 900 monthly searches in Canada. Let’s look up something like “wedding venues Toronto” in Keywords Explorer. You can see that it has around 1,400 monthly searches in Canada. 

If you’ve been within the wedding photography business long enough, then you’ve probably done shoots at numerous venues. So you'll create a post with helpful and practical value. For example, I'd create a piece of writing of a number of the simplest venues that I had taken photos at and display pieces from my portfolio within the blog post. I would also detail the pros and cons of each place, pricing information, location details, items on their catering menu, or anything else that would be genuinely helpful to a person visiting this page. And if you think that about it, people usually book the venue before the photographer.

So there’s a solid chance that after people see a number of your stunning watermarked photos, they could look around your portfolio, and get in touch with you for a quote that will generate more customers for you. And if you think that about it. They'll haven't discovered you thru a special means because they didn’t type during a keyword phrase like“Toronto wedding photographer," or their friends didn't refer you to them. When you’re thinking of those ideas, put yourself within the searcher’s shoes. What would they be trying to find and what would help them solve the query? Now, when you’re picking topics, attempt to persist with ones that provide value to your business. 

So as a photographer, I might want to nearly always showcase my work because I might be judged by my portfolio. As a software company, we showcase how our tools can help in people’s SEO process because people will buy our tools if they see how it benefits them. As a coffee roastery, you might show them how to make the perfect cup of coffee or an article on how to roast beans. I cannot emphasize enough, how much a blog can help you boost your SEO efforts. It’s a great way to get ahead of your competitors who have been in the game for longer than you, but they've been targeting only these‘obvious’ keywords. 

From here, you can just rinse and repeat the keyword research process, the on-page optimization tips, and continually build links to your content and articles and start climbing the Google search rankings. We have a ton of really helpful videos where we expand on these topics. So I’ll leave links to those in the description. Make sure to subscribe for more actionable SEO and marketing tutorials and if you have any questions, feel free to leave a comment and I would be happy to jump in and help out. Sam Photography, signing out.

Conclusion of Basics SEO

In this post, I have tried to clear all basics of SEO. If you follow these SEO tips, I hope you will get a better result in Search engine optimization. Please Like this post and don't forget to share it with your friends.